During a recent business trip to Cologne in Germany I called to a city centre Lidl outlet and was pretty shocked to see the price difference between what Lidl charge in the highly competitive German market and what they charge in my local Lidl in Ireland. The prices seem to be higher right across the board but a few examples which I picked out were as follows…
|Item||German Price||Irish Price|
|2L Freeway Cola||0.35c||0.79c|
|Fin Carte Chocolate||0.39c||0.69c|
Other examples included the fact that the lowest cost 2L bottle of mineral water in Lidl in Ireland is €0.54 while in Germany, the cost is €0.19.
So Why The Difference?
- Could it be rent & rates -It is more expensive to rent a shop at the edge of say Portarlington than in a city centre location in Cologne? I think not.
- Could it be rates of pay – Again no, Germany does not do low cost labour.
- How about transport costs? – When our company imports containers of goods from China, it normally only accounts for 2% of the product price, so again there is no logic to it.
Offer to Celebrate Discounted Prices in Ireland
Here at TV Trade to prove our commitment to low prices, we are running a special offer on all our Irish & UK combo receivers.
See here [Combo Receivers] for our wide range of Irish & UK combo receivers.
- Use IRELAND to get 10% off
- Use GERMANY to pay 100% more!
Offer valid from June 10th 2013 to June 16th 2013. Enter the discount code during checkout. Discount cannot be applied retrospectively. Discount is valid for both trade and public customers.